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Image: You’ll want to use high-quality images for your Facebook ads with an aspect ratio of to 16:9.
The images will be displayed at 400 x 150, so this is what Facebook sets the minimum size at but a size of 1200 x 450 will be easier to work with and easy to compress later on.
This works great because it allows you to set aside a convenient time to work on posts, as opposed to doing it before you post.
When you create a post on your Facebook page, you’ll be able to see the option to schedule the post or save the post as a draft just under the Publish option.
What’s most important when it comes to posting on Facebook is the of your content.
You can include a call-to-action button on the post and target users in specific locations, with particular interests, or who have behaviours similar to users that have engaged with your posts in the past.Link posts are most effective when they’re done as part of a conversion campaign, since this type of ad campaign is good for funnelling audiences through the a conversion funnel.Facebook talks about five ad elements that come together to create a link post: Image, headline, text, call-to-action, and the News Feed link description.Posting an effective link post is a great way to funnel an audience to a specific page of your website.This makes it great for driving traffic to your store for a sale or event outside of Facebook.
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This isn’t the best course of action for things like link posts when you’re trying to drive conversion or clicks.