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“Our events create a nice way for people to get offline.” Daters who attend City Swoon events are typically interested in finding love.
“It’s a small percentage of people who are looking for a casual thing,” Brett said.
After an event finishes up, we find that most people stick around.
It creates a nice social environment.” City Swoon attracts a demographic of daters who have either lost interest in dating apps or don’t have time to keep up with the demands of other platforms. Our user base is mostly city professionals and people with college degrees who are too busy to be on dating apps all the time,” Brett said.
Using his background in finance, Brett organized and publicized the company while Louise developed a complex matchmaking software that pairs couples in real time.
“At first, we had this pretty average dating website,” Brett said.
Online registration closes 5 hours prior to event start time.
Brett said he believes City Swoon’s large-scale dating events are turning the traditional model on its head.
“But then we thought, ‘Let’s do something with this matching software my wife developed.’ So we looked at speed dating because nothing had changed in speed dating in a while.” Building on the momentum of such a successful opening event, City Swoon continues to evolve its pairing software.
The company aims to disrupt the idea that singles at speed dating events must talk to everyone.
That scenario was orchestrated for the grand opening of City Swoon, an Australian company that aims to revolutionize speed dating.
“We launched the company with a Guinness Book of World Records-breaking event in Sydney,” said City Swoon Co-Founder Brett Couston.